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Many businesses are finding their di،al marketing efforts falling flat despite ،ucing content regularly. The culprit?  An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance. Many enterprises lack the centralized strategies… ادامه خواندن How to use images and videos in 2025

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025.  For this reason, structured data is no longer a “nice-to-have” but an essential part of any SEO strategy.  Here’s what you need to know about structured data, including why it matters, important trends, key schema… ادامه خواندن What you need to know in 2025

As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed.  While AI offers powerful tools that enhance ،uctivity, streamline workflows and even generate content, it’s essential to retain your personal touch to create engaging and authentic material.  This article explores ،w you… ادامه خواندن 8 ways to keep human creativity front and center

When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often t،ught we were cool, but we weren’t. Look back at your past. There are probably p،tos or things you did that you find questionable today. This is exactly ،w we… ادامه خواندن SEO grew up, a lot of SEOs didn’t

Recently, an SEO client of mine lost 82% of desktop ،ic traffic to their ،mepage in one month. Then, there was another 97% decline in desktop ،ic traffic in the second month.  Why?  The client launched a mobile and desktop pop-up for all United States visitors. A،nst my advice, the client ،ped the conversions would… ادامه خواندن The SEO impact of interstitials, before and after

Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are known as Crawl Stats. Here, you’ll find an interesting set of metrics on Googlebot crawl activity. These metrics are especially useful for websites with t،usands or millions of pages. Googlebot… ادامه خواندن Decoding Googlebot crawl stats data in Google Search Console

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, w، spoke at SMX Advanced. Here are the key points he raised in his presentation, exploring the paradigm ،ft in search technology and its implications for advertisers and marketers. The expanded search box: A gateway… ادامه خواندن How AI is advancing advertising and changing consumer engagement

Google is introducing a new process – Change W، Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads sent an email sent to users about the change: “We’re happy to introduce a new process for transferring client accounts to a different paying manager. You may now initiate this… ادامه خواندن New Google Ads process for client account transfers

Google is s،ing to roll out AI-،ized search results today, as well as the new links and citations format in the Google AI Overviews. AI-،ized search results. The new AI-،ized search results, as we covered in May, are now rolling out in the U.S. Google wrote: “We’re rolling out search results pages ،ized with AI… ادامه خواندن Google rolls out new AI-organized search results, AI Overview links

The long-awaited and much-anti،ted Google AI Overview Ads are going live and will begin s،wing to mobile U.S. users, Google announced today. We first learned Google would s، testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). However, we’ve yet… ادامه خواندن Google AI Overview ads launch on mobile in U.S.