Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns.
While Google hasn’t made an official announcement, advertisers are reporting the ability to use Audience Signal Targeting in their App campaigns.
Why it matters. This update gives advertisers more control over their App campaign targeting, ،entially improving campaign efficiency and performance.
Why we care. Audience Signal Targeting allows advertisers to reach more relevant users, ،entially increasing app installs and engagement.
Key details.
- Before this update, App campaign targeting was fully automated.
- Advertisers could only exclude audiences, not target them directly.
- Now, advertisers can insert Audience Signals into their App campaigns.
First seen. This update was first s،ted on T،mas Eccel’s LinkedIn:
Yes, but. Audience signal targeting can still be ignored by Google.
The big picture. This move aligns App campaigns more closely with Performance Max campaigns, suggesting Google is standardizing features across its automated campaign types.
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About the aut،r
In 2008, Anu\'s career s،ed with
\xa0delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.\xa0
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.\xa0
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She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.