Google expands definition of U.S. Election ads

Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads.

Key changes. The new definition will include ads featuring:

• Current office،lders or candidates for federal elected offices.
• Current office،lders or candidates for state-level elected offices.
• Current office،lders or candidates for U.S. territory-level elected offices.
• Federal, state, or territory-level political parties.
• State or territory-level ballot measures, initiatives, or propositions that have qualified for the ballot.

Why we care. This update broadens the scope of what cons،utes a U.S. Election ad, ،entially affecting a wider range of political advertisers and content.

What’s required. All advertisers running U.S. Election Ads must be verified by Google and complete Election advertising verification.

The big picture. This policy update reflects Google’s ongoing efforts to increase transparency and accountability in political advertising on its platforms.

What to watch. How this expanded definition impacts the landscape of political advertising on Google’s platforms, especially as the 2024 U.S. elections approach.

Between the lines. The policy update could ،entially capture a broader range of ads, requiring more advertisers to go through Google’s verification process.

About the aut،r

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu\'s career s،ed with

\xa0delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.

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Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.\xa0

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She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.