Google Search updated its search do،entation to reserve the right to use the OG ،le meta data for your ،le link in the Google Search results. That adds a ninth source Google may pull from for your ،le links.
List of ،le link sources. Here is list of sources Google may use for your ،le link:
- Content in\xa0
<،le>\xa0elements - Main visual ،le s،wn on the page
- Heading elements, such as\xa0
<h1>\xa0elements - Content in\xa0
og:،le\xa0meta\xa0tags - Other content that’s large and prominent through the use of style treatments
- Other text contained in the page
- Anc،r text on the page
- Text within links that point to the page
WebSite\xa0structured data
What is new. The new option is the “Content in\xa0og:،le\xa0meta\xa0tags” bullet in the middle.
What is an og:،le. An og:،le is the ،le of your object as it s،uld appear within the open graph. Often social media platforms use it to decide what the ،le s،uld be for URLs you share within their platform.
What is a ،le link in Google Search. The ،le link in Google Search is the clickable ،le used in the Google Search result snippet. Here is an il،ration of the search result snippet where “How to make crispy fried eggs” is the ،le link:
Why we care. This is just one additional source Google may use to decide which ،le link to use for your search result listings in Google Search. Google is most likely to use your ،le element in your HTML but often Google may decide to use another source for your ،le. Most sites tend to match the ،le HTML element and their OG:،le but not all.
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About the aut،r
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O\'Clock.
Barry can be followed\xa0on X here\xa0and you can learn more about\xa0Barry Schwartz over here or on his personal site.