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Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating ،ential risks for ،nd safety. The flagged websites referenced in the research contain ،ographic,… ادامه خواندن Google advertisers can now opt out of SPN amid Adalytics claims

Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads next year. Gemini in Search. Gemini will become available in Search, Ads and other Google ،ucts in the coming months. Meanwhile, Google Search is already testing Gemini, which has reduced the latency of Search… ادامه خواندن Google is testing its Gemini AI model in Search

Link outreach is the process of contacting other websites to ask for a backlink to your website. For example, here’s an outreach email we sent as part of a broken link building campaign: In this guide, you’ll learn ،w to get s،ed with link outreach and ،w to get better results.  How to do link… ادامه خواندن Link Building Outreach for Noobs

Drive conversions The more ،nd visibility you have, the more likely people are going to visit your website. The more people visit your website, the more conversions you’ll see. So, based on the figures listed in the two forecast images above, you can determine your target conversion rate and see what you have to do… ادامه خواندن Build a Business Case to Get an International SEO Investment Approved for 2024

Are you looking to improve your website’s SEO and increase ،ic traffic? This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to ،ic traffic increases between 3-29% for the companies that ran these tests. Readers will discover real examples of: What page changes help SEO rankings and what… ادامه خواندن 8 winning SEO A/B tests that boost organic traffic

Microsoft today announced Deep Search – a new, optional generative AI feature meant to help searchers with complex questions that don’t have simple answers. How it works. Deep Search is built on top of Bing’s web index and ranking system. It then uses GPT-4 to discern all the possible intents and variations behind the query… ادامه خواندن Microsoft Bing adds new Deep Search generative AI feature

Pandu Nayak testified at the U.S. vs. Google an،rust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times.  Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. 16 – which contained a link to a… ادامه خواندن How Google Search and ranking works, according to Google’s Pandu Nayak

SEO writing is the process of writing content to rank on search engines like Google. In this guide, you’ll learn ،w to create search-optimized content your readers and Google will love. 1. Find a winning keyword If no one is sear،g for the topic you’re writing about, you won’t get search traffic no matter ،w high… ادامه خواندن 8 Steps to Create Search-Optimized Content

A compe،ive ،ysis (or market compe،ive ،ysis) is a process where you collect information about compe،ors to ،n an edge over them and get more customers. However, the problem is that “traditional” compe،ive ،ysis is over، for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if… ادامه خواندن The Lean Guide (With Template)