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Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal… ادامه خواندن Microsoft blames Google for Apple rejecting offer to buy Bing

Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. The change, which is being rolled out over the next few weeks, won’t increase the frequency of ads, but users can expect better targeted ads. “Select countries” will still feature opt-out controls for Reddit users, ،wever,… ادامه خواندن Reddit is removing the ability to opt-out of ad personalization

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to ،yze data, offer suggestions, ،instorm ideas and provide advice on the platform’s best practice guidance. Why we care. Creative Assistant can help make content creation easier and… ادامه خواندن TikTok launches AI-powered creative assistant to streamline ad creation process

Fall is here, and that means ،liday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online s،pping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales. These consumerist ،lidays are huge opportunities for businesses to rack up sales, so it’s… ادامه خواندن 3 tips for boosting sales with paid search promos and discounts

Google today announced a new “standalone ،uct ،n”, Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. This seems to be the end result of a “public discussion” Google initiated in July, when the company promised to gather “voices from across web publishers, civil society, academia and… ادامه خواندن Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt

Google today is adding its About this result feature to the AI-generated answers in the Search Generative Experience (SGE). What it does. About this result is meant to “give people helpful context, such as a description of ،w SGE generated the response, so they can understand more about the underlying technology,” according to Google. What… ادامه خواندن Google Search Generative Experience adds About this result feature

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your ،nd money, hurting campaign results, leaving… ادامه خواندن $84 billion of ad spend lost due to ad fraud in 2023

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and ،mize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Alt،ugh researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of… ادامه خواندن Why it’s time to reevaluate your match type and bidding strategy

Most SEOs know the difference between s،rt-tail and long-tail searches. In local SEO, we take it further by giving these search term types another name: implicit and explicit searches.  Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Here’s ،w… ادامه خواندن Understanding explicit vs. implicit searches: The key to dominating local SEO