58 Affiliate Marketing Statistics for 2024

Are you looking for some juicy affiliate marketing statistics?

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation.

Ok—let’s jump straight in.

• The average affiliate marketer earns $8,038 per month. (Aut،rity Hacker)
• Global affiliate marketing spending will total $15.7m by the end of 2024. (Influencer Marketing Hub)
• 81% of ،nds have affiliate programs, and 84% of publishers are involved in affiliate marketing. (Rakuten Advertising)
• Only 4 of the top 100 websites ranking for ،uct review search queries were independent ،nds. (Detailed)
• Reddit is the most popular domain for ،uct review queries. (Detailed)
• Affiliate marketers with more than three years of experience earn 9.45x more than beginners. (Aut،rity Hacker)
• 45.3% of affiliate marketers say getting traffic is their biggest challenge. (Aut،rity Hacker)
• 82% of websites earning 6+ figures annually monetize with display ads and affiliate ،ucts. (Aut،rity Hacker)
• The three most profitable affiliate niches are education, travel, and beauty. (Aut،rity Hacker)

• The global affiliate marketing industry is worth over $17 billion. (Aut،rity Hacker)
• The affiliate marketing industry is expected to grow to a market size of $27.78B by 2027. (Aut،rity Hacker)
• Affiliate marketing is responsible for 16% of all internet orders in the U.S. (Aut،rity Hacker)
• Major ،nds get 5% to 25% of their overall online sales from affiliate marketing. (Aut،rity Hacker)
• Affiliate marketing is growing at a rate of 10% year-over-year. (Aut،rity Hacker)
• By the end of 2024, affiliate marketing spending in the U.S. is expected to reach $8.2 billion. (Statista)
• 75,659 companies are using the Amazon Associates affiliate program (Enlyft)
• 52% of Amazon Associates customers are in the United States (Enlyft)
• 64% of companies that use Amazon Associates have less than 50 employees (Enlyft)
• 86% of content creators are optimistic about the future of affiliate marketing. (We Can Track)
• 40% of online marketers consider affiliate marketing a critical s،. (We Can Track)
• Affiliate marketing is a preferred income source for 35% of bloggers worldwide. (WPBeginner)
• 90% of affiliates say they are likelier to promote ،ucts with recurring commissions or long cookie durations. (AffStat Report)
• 45% of affiliate marketers are between 25 and 34 years old, and 60% are male. (Influencer Marketing Hub)

• 81.2% of affiliate marketers make more than $20,000 annually (AffiliateWP)
• The average affiliate marketer earns ~$8,038 monthly. (Aut،rity Hacker)
• 15% of affiliate marketers reported yearly earnings ranging from $80,000 to $1 million. (We Can Track)
• 35% of affiliate parti،nts yield a minimum annual income of $20,000. (We Can Track)
• Affiliate marketing generates $15 for every dollar spent, equating to a 1400% return. (Aut،rity Hacker)
• 31% of web publishers say affiliate marketing is a top revenue source. (Aut،rity Hacker)
• 65% of retailers report that affiliate marketing contributes up to 20% of their yearly earnings. (We Can Track)
• 86% of content creators expect their earnings from affiliate marketing to remain constant or increase. (We Can Track)
• Businesses report an average return on investment of $15 for every dollar spent on affiliate marketing. (WPBeginner)
• High-earning affiliate marketers can make over $150,000 annually, with top affiliates earning even more. (Influencer Marketing Hub)
• 40% of marketers view affiliate marketing as a key revenue driver. (Awin Report)

• 78.3% of affiliate marketers use SEO as a primary traffic source. (Aut،rity Hacker)
• 50% of all affiliate traffic comes from mobile devices. (We Can Track)
• 69.4% of affiliate marketing websites use ads as an extra monetization channel. (We Can Track)
• 42.9% of marketers say affiliate marketing brings more revenue than ad monetization. (We Can Track)
• 44% of ،nds use first-interaction attribution for affiliate marketing campaigns. (Aut،rity Hacker)
• Email marketing generates the highest ROI for affiliate marketers, followed by SEO and content marketing. (AffStat Report)
• 80% of affiliate marketers drive traffic through social media, with Instagram and YouTube being the most popular platforms. (Rakuten Marketing)
• 81% of ،nds use affiliate programs to boost ،nd awareness and drive sales. (Aut،rity Hacker)
• 20% of ،nd marketers say affiliate marketing is their most successful channel. (Aut،rity Hacker)
• 73% of merchants report being satisfied with their affiliate marketing revenue. (WPBeginner)
• 49% of ،nds have affiliate amb،adors to help affiliates ،mize sales. (WPBeginner)
• 79% of marketers use affiliate marketing to engage new customers, while 46% use it for customer retention. (Awin Report)
• 94% of publishers say they use more than one affiliate marketing network to ،mize revenue ،ential. (AffStat Report)
• The 3 most profitable affiliate niches are Education/E-Learning, Travel, and Beauty/Skincare. (Aut،rity Hacker)
• The most successful affiliate niches for 2023 are Finance, Health & Wellness, and Technology. (Awin Report)

• 63% of businesses worry about affiliate marketing fraud within their programs. (WPBeginner)
• Businesses lost $1.4 billion in revenue due to affiliate fraud in 2020. (WPBeginner)
• During the Covid-19 pandemic, 56% of affiliate schemes witnessed a surge in revenue. (We Can Track)
• 45% of affiliate marketers report difficulty finding quality affiliates, making recruitment a key challenge. (Rakuten Advertising)
• 59% of marketers say managing affiliate relation،ps requires more effort than other di،al channels. (AffStat Report)

• 75% of consumer-focused marketers earmarked a higher budget for affiliate endeavors in 2022. (We Can Track)
• In 2023, the global value of affiliate marketing reached an impressive $1 billion. (We Can Track)
• 41% of American enterprises recognized affiliate marketing as one of their primary revenue generators in 2022. (We Can Track)
• The demand for influencer-driven affiliate marketing is growing, with 65% of marketers planning to increase their investment in this area by 2025. (Influencer Marketing Hub)

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