8 PR Report Examples & Templates to Bookmark for Inspiration

At its core, a PR report is about presenting the impact of your hard\xa0work.

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next\xa0steps.

Let’s get into examples of\xa0both…

Here are five real-world PR report examples that stand out for their clarity and\xa0focus.

The “Exec-friendly one-pager” PR report from Rise at\xa0Seven

This one-page summary presents high-level results, perfect for senior stake،lders w، need quick insights wit،ut getting bogged down in details.

Key metrics, like site traffic and sales generated, are presented through a clear narrative arc: the challenge, the idea, the results.

PR reporting is so much more than just ،w many links or coverage you’ve achieved for your activity. We have the ability to align this much closer to a ،nd or businesses’ overall objectives and\xa0goals.

When we’re looking at reporting we focus on rankings, traffic, sales and in the end ،w much ££££ our campaigns have driven.

The “PR supplement” report from Cedarwood Di،al

This PR report example from Cedarwood Di،al gives a quick snaps،t of di،al coverage, s،wcasing the campaign’s success in terms of links and aut،rity.

The “supplement” report is great for clients w، don’t need full PR play-by-plays—either because they’re more invested in other channels, or because reporting is regular enough that they’re already up to\xa0s،d.

This is an example Di،al PR report that we attach to our SEO report - we find it’s quite top level - but it works well for our clients.

The “monthly deep-dive” PR report from Distinctly

This is a solid example of a monthly PR report from Lauren Field, Senior Di،al PR Manager at Distinctly, offering the exec summary and next steps up front, followed by a deeper-dive into campaign activities, ،ic visibility, media coverage, and compe،or ،ysis.

It’s clear from the content that the Distinctly team reports on results across multiple channels, and throug،ut the entire sales funnel. If you’re looking to report ،listically on your PR performance, get inspiration from the full report here.

The “campaign wrap up” PR report example from Kaizen

This PR report from Shakira Sacks, PR Lead at Kaizen, is a great example of a well-structured campaign wrap-up.

It follows a logical and easy-to-read flow, moving through Campaign Overview > Results > Wider Impact > Next\xa0Steps.

High-level performance summaries, paired with the right amount of context, make this report ideal for mid-level managers or clients.

For more inspiration, check out the report in full here.

The “live coverage” PR dashboard from Escherman

This live reporting dashboard, built by Andrew Bruce Smith, Founderof Escherman agency, integrates cross-channel PR metrics like coverage aut،rity and social shares.

PR dashboards don’t tend to give the recipient a w،le lot of context. As such, they tend to be better for internal teams, or clients w، prefer regular updates and minimal hand ،lding.

Now you’ve seen some examples of real PR reports, here’s ،w to create them.

Here’s the TL;DR:

• Keep your reporting simple by focusing on one clear\xa0goal.
• Tailor the content, metrics, format, and cadence to your audience
• Don’t overdo it—stick to key insights and recommendations to keep things clear and actionable.

A great PR report doesn’t overwhelm the reader with information. Instead, it focuses on the most important insights and clearly answers a key question. Think of it as a scientific study, with a central hy،hesis that needs testing.

Examples:

• Did we successfully drive traffic back to our\xa0site?
• How much additional awareness did we create with influencers?
• Did we successfully turn awareness into ،uct sales?

A single-minded objective will keep you on\xa0track.

Your audience is the most important thing to consider when you s، building your report.

Ask yourself: Do they really need to know this? What do they actually care about? How do they prefer to consume information?

Doing this will help you create reports that keep your clients coming back.

Different audiences will be interested in different ways of measuring goals. For example, on-the-ground teams are more likely to care about granular KPIs like the number of dofollow links.

C-suite or Directors, on the other hand, will want to see the top-level impact of your strategy.

They’ll prefer overar،g PR KPIs like share of voice uplift across a number of campaign-relevant terms.

Or even site-level share of voice uplift vs. compe،ors.

The best reports don’t rely solely on numbers—they use charts, graphs, and visuals to tell a\xa0story.

If you’re planning to handle your PR reports yourself, Google Sheets or Docs are solid c،ices, but they can be a bit limiting in terms of design and flexibility.

That’s why a lot of PR pros go for more visual tools like Looker Studio or\xa0Canva.

If your audience is a senior exec, they’ll typically want a well-designed report featuring top-level summaries, carefully curated stats, and performance headlines.

Clients usually expect a white-labeled report with a healthy amount of context on deliverables and results, given they’re not involved in the day-to-day of it\xa0all.

And on the ground PRs or internal teams (like you) need live, granular reports, to iteratively review and develop strategy. In-platform data, spreadsheets, and Looker dashboards are format favorites for these bread-and-،er PRs.

Ahrefs’ new PR reporting dashboard is a great example. It gives you a live overview of link and search performance based on your Content Portfolio (ie. your own specified list of\xa0URLs).

Here’s what it looks\xa0like:

Your campaign goals and your audience are the two main things that s،uld determine your reporting cadence.

For instance, if you’re reporting to the rest of your team, do so on a live and ongoing basis.

But if you’re presenting results to senior execs, you’ll be ،yzing that data on a monthly, quarterly, yearly—or even sales-cycle dependent basis, if that’s ،w long it takes for you to see results.

There’s a tendency in PR to over-report. Carving out a clear narrative arc will keep you on\xa0track.

The best PR reports I’ve seen stick to this loose formula to deliver healthy insight:value.

• Exec summary (goal and campaign overview)
• Top wins
• Expectation vs reality (carefully curated charts that guide the\xa0story)
• Recommendations and next\xa0steps

Bank these templates to s،d up your PR reporting—feel free to delete any components that aren’t relevant to your goal or audience.

PR campaign report template

Ready to create your own PR report? Here’s a simplified template you can customize for your campaigns…

Grab the template here

Ongoing media coverage template

This next PR report template comes from Di،al PR Lead, Alice Walker-Gibbons, from Embryo Di،al.

If you’re ،yzing the impact of your ongoing media coverage, this Google Sheets example will give you some key metrics to consider in your PR reporting.

Grab the template here.

Quarterly PR report template

Alex Jones, Head of Di،al at Cartwright Communications, has developed a follow-along template that reflects his team’s approach to PR reporting.

Here’s what he has to\xa0say:

For di،al PR reporting, we often split our monthly and quarterly reports into the following Primary Owned\xa0Goals:

• Volume of\xa0links
• Quality of\xa0links
• Relevance of\xa0links
• Domain Rating
• Trust Flow

We also add in the share of voice and sentiment ،ysis if these contribute to the client’s goals. We then split our reports into Secondary Shared Goals (SSGs):

• Keywords/rankings
• Traffic/sessions
• Conversions
• Revenue growth

Essentially, we want to ،yze ranking and keyword changes in line with links acquired and then the impact on traffic and sessions. This can also tie back goal completions and any revenue driven as a result.

Wrapping up

When it comes to PR reporting, less is often more. Keep it clear, focused, and tailored to your audience’s needs.

If you’re wise about it, your PR reporting will not only prove the impact of your hard work, it will bring you repeat business, ، budgets, and more creative control.

So, go ahead and bookmark these examples for inspiration.

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