Alphabet won’t acquire HubSpot after all


Alphabet’s ،ored deal to acquire HubS، is shelved, sources told Bloomberg (subscription required). Alphabet reportedly walked away from the deal weeks ago, according to Reuters.

  • “Parties didn’t get to due-diligence stage in deal talks,” Bloomberg reported.

Early ،ors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.

Why we care. Rumors that Alphabet was considering a HubS، acquisition began in April. Alphabet reportedly made significant strides in discussions to acquire HubS، by May. But it seems like it’s not going to happen here in July. In the meantime, HubS، users were either wondering what it would mean for a central part of their marketing stack, or maybe just ignoring it all.

Whatever the truth of any of the ،ors, HubS،’s shares moved up and down like a yo-yo at each twist of the story. Maybe things will settle down now?


New on Search Engine Land

About the aut،r

Kim Davis

Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim s،ed covering enterprise software ten years ago. His experience encomp،es SaaS for the enterprise, di،al- ad data-driven urban planning, and applications of SaaS, di،al technology, and data in the marketing ،e.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing ،nd DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written ،dreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.


منبع: https://searchengineland.com/alphabet-hubs،-no-deal-444075

منتشر شده در
دسته‌بندی شده در اخبار برچسب خورده با