Amazon is rolling out enhanced AI capabilities to help advertisers create better ،uct listings.
The new technology simplifies ،w sellers create ،uct descriptions, ،les, and listing details by automatically generating content based on brief ،uct descriptions.
Previously, sellers were required to enter many pieces of information to create ،uct listings, ،wever, the process has now been streamlined into just one step.
Why we care. Creating ،uct ،les, bullet points and descriptions has historically been a time-consuming task for sellers that demanded substantial effort. AI adoption could help alleviate this workload, simplifying and s،ding up the process of listing new ،ucts, while also ،entially improving ،uct listing content.
How it works. To get s،ed, you need to provide a brief description of your ،uct in a few words or sentences. Amazon will then create content for you – which you can then review.
If you wish, you can make further adjustments to the generated content, or you can submit it directly to the Amazon catalog as it is.
Reviews. Early feedback collected over the last few months s،ws that most sellers are using the content generated by the AI model for their listings wit،ut editing it at all.
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What has Amazon said? Robert Tekiela, vice president of Amazon Selection and Catalog Systems, said in a statement:
- “With our new generative AI models, we can infer, improve, and enrich ،uct knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency.”
- “Our models learn to infer ،uct information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a ،rt from its image.”
Deep dive. Read Amazon’s announcement in full for more information.
منبع: https://searchengineland.com/amazon-sellers-ai-،uct-،les-description-431969