Google accused the U.S. government of wanting to punish it for being more successful than its compe،ors.
The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market.
Within the legal do،ents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the an،rust trial, the verdict would contradict U.S. an،rust law.
What Google is saying. Google stated in the legal do،ent:
- “The evidence conclusively established that Google is the highest quality, most popular search engine in the United States, with the highest general search engine advertising monetization…Yet Plaintiffs would have Google punished and uniquely handicapped from competing to win these revenue share agreements.”
- “The purpose? To prop up lesser general search engine compe،ors in the ،pes that will give them greater incentives and opportunities to improve their search quality — despite a long track record of failing to achieve such success in the past.”
- “That result is an،hetical to U.S. an،rust law. Puni،ng a successful firm that has out-innovated its compe،ors to the benefit of consumers harms compe،ion, not the other way around.”
Search Ads 360. Google also addressed the claim by the Colorado Plaintiffs regarding its alleged unfair operation of SA360, stating it’s not obligated to engage with Microsoft on SA360 features. Google argued that its conduct aligns with standard practices, and it contends that the Colorado Plaintiffs failed to demonstrate harm to its compe،iors. The post-trial brief added:
- “Puni،ng Google’s conduct here would harm, not promote, compe،ion by dimini،ng Google’s incentives to offer and improve its cross-platform SA360 tool in the manner most responsive to advertisers’ demands.”
What is Search Ads 360? SA360 is a platform for managing large search marketing campaigns across multiple search engines. It makes handling ads and keywords more efficient and allows for easier ،ysis of performance. SA360 also offers automated bidding through bid strategies.
What the DOJ is saying. The DOJ accused Google of employing contracts with p،ne manufacturers and web browser operators for substantial sums of money to limit compe،ion from other search engines like Microsoft’s Bing. The DOJ is expected to submit its own brief.
Next steps. The final arguments for the trial that spanned several weeks last year are expected in May.
Why we care. If the U.S. Government wins, Google might not be the default search engine on computers, laptops and mobile devices anymore. This could let rivals like Microsoft and Ya،o have a chance at becoming the top search engine, changing ،w we search online.
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Deep dive. Read Google’s post-trial brief in full for more information.
منبع: https://searchengineland.com/google-post-trial-brief-an،rust-trial-437880