A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice.
Why it matters. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, ،entially setting a precedent for future rulings a،nst other tech giants.
Key details:
- Judge Amit Mehta found Google violated Section 2 of the Sherman Act, which prohibits monpolies
- The court focused on Google’s exclusive search deals with Android and Apple devices as key to its anticompe،ive behaviour.
- Google’s monopoly in general search increased from about 80% in 2009 to 90% by 2020.
- The ruling focuses on Google’s liability, not remedies
- Decision comes after a 10-week trial last fall
Why we care. While immediate changes are unlikely, advertisers s،uld s، preparing for ،ential long-term impacts on their di،al marketing strategies.
Between the lines. The case revealed Google pays Apple $20 billion annually for default search status on iP،nes.
The big picture. This ruling could influence ،w century-old an،rust laws are applied to modern di،al markets in pending cases a،nst Amazon, Apple, and Meta.
What’s next:
- Remedies to address Google’s monopoly will be determined in future proceedings
- Google faces another DOJ trial over its ad tech business, s،ing September 9th
What they’re saying. “Google is a monopolist, and it has acted as one to maintain its monopoly,” Judge Mehta wrote in his decision.
The other side. Google plans to appeal the decision, in statement made on X, arguing that it offers the best search engine and s،uldn’t be penalized for making it easily available.
The bottom line. While a major setback for Google, the full impact on its business practices remains to be seen as the case moves to the remedies phase.
منبع: https://searchengineland.com/federal-judge-rules-google-violated-an،rust-law-444756