With third-party cookies on their way out, ،izations need to s، mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven relation،ps with your customers.
The Marketers First-Party Data Checklist covers seven essential steps: conducting a website audit, managing trackers, setting data goals, incorporating zero-party data, streamlining data collection, creating personalized experiences, and optimizing through data ،ysis. By following these steps, you’ll not only ensure compliance but also enhance your ability to deliver value to your customers through personalized experiences.
Visit Di،al Marketing De، to get your copy.
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About the aut،r
Di،al Marketing De، is the resource center for di،al marketing strategies and tactics. Created by Third Door Media, Di،al Marketing De، features a robust li،ry of ،sted white papers, eBooks, original research, and webinars on a wide range of di،al marketing topics- from advertising, ،ytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at http://di،almarketingde،.com.
منبع: https://searchengineland.com/first-party-data-checklist-for-marketers-447113