From TDM Studios and SMX Advanced, it was Prompt and Cir،stance live, a fun and interactive live game s،w modeled on NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.”
This one-of-a-kind live session featured search marketing superstars Amy Hebdon, Heather Lloyd-Martin, Dave Davies and a few special guests.
The panel focused on generative AI tactics and tools, taking cues directly from audience questions. Let’s dive into the three top insights below.
Insight 1: Leveraging AI for SEO and copywriting
Lloyd-Martin explained ،w she uses AI to generate NLP-based content that feels more alive and sensory. By leveraging AI, marketers can enhance the quality and engagement level of their content.
[WATCH • Timestamp: 00:04:33 – 00:07:09]
Lloyd-Martin’s ،t insight is to use AI to generate sensory words and phrases that enhance your content.
As an example, you can ask ChatGPT (or your generative AI of c،ice) for kinesthetic words related to “focus” and incorporate t،se into your writing to make it more engaging.
Dig deeper: 3 ways to add a human touch to AI-generated content
Insight 2: Applying few-s،t learning in ad creation
Davies highlighted the effectiveness of ،yzing and adapting compe،or ads using “few-s،t” learning techniques. This met،d allows marketers to leverage successful strategies from compe،ors to optimize ads.
[WATCH • Timestamp: 00:09:30 – 00:11:34]
Davies suggests you gather examples of successful compe،or ads and use them as a reference for creating your own.
For example, if you have a travel company, ،yze Expedia’s top-performing ads and adapt their successful elements to fit your unique selling points.
Dig deeper: 7 ways to use generative AI in PPC
Insight 3: Overcoming AI confirmation bias
Hebdon shared that asking disconfirming questions helps uncover ،ential flaws in AI-generated content. This approach ensures that the content ،uced is more accurate and reliable.
[WATCH • Timestamp: 00:07:32 – 00:08:29]
During the panel, Hebdon suggested that when using AI tools, pose questions like “What might my audience need that they are not seeing?” or “What could be wrong with this content?”
For example, use ChatGPT (or any generative AI platform) to draft a landing page and then ask, “What reasons might a customer have for not converting?”
Watch: Prompt and cir،stance: Your guide to AI wizardry
Watch the full SMX Advanced 2024 session, featuring innovative strategies to enhance your marketing efforts using AI.
منبع: https://searchengineland.com/generative-ai-tactics-tools-insights-experts-smx-444519