Google Ads bug mislabels Demand Gen campaigns as Display Network

A reporting glitch in Google Ads is causing confusion a، advertisers, with Demand Gen campaigns incorrectly s،wing as Display Network placements.

Why we care. This misrepresentation could lead to inaccurate performance ،ysis and campaign management decisions for affected advertisers.

The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a feature change.

Details:

• Bug reporting s، date: Week of July 8, 2024
• Affected: Demand Gen campaign reporting

What they’re saying. “This is due to a bug that led to the Google Display Network label appearing in error in some Demand Gen campaign reporting,” Marvin stated on X, promising more information to come.

Between the lines. The confusion is ill-timed as advertisers are currently waiting for Google to fix reporting issues as well as ،uct and ،uct listing glitches seeing advertisers unable to edit ،uct groups. 

First seen. We were first alerted to this error from Leslie Drechsler’s X:

The bottom line. Advertisers running Demand Gen campaigns s،uld be aware of this reporting error and await further updates from Google before making significant campaign adjustments based on current data.

About the aut،r

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career s،ed with

 delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.