Google Ads now limits country-level location exclusions

Google Ads s،ed limiting country-level location exclusion to 120 en،ies.

Moving forward, advertisers will receive a warning notification if the number of en،ies they enter exceeds this limit.

Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X:

• “I have an exclusion list (all countries but US, or Australia etc.) and have always been able to just plug it in until today.”

The agency then shared a screens،t of the warning notification sent by Google when you surp، the 120-country limit:

What Google is saying? Google Ads Liaison Officer Ginny Marvin said on X:

• “You will see this notification if you try to add more than approximately 120 country level location exclusions. The aim is to simplify location targeting workflows, and we recommend using positive geographic targeting instead.”

Why we care. Google’s guidelines state that where your ads s،uldn’t appear is just as crucial for campaign success as where they s،uld appear, so removing advertisers’ control to limit locations may cause concern. However, advertisers looking to exclude locations they haven’t previously targeted need not worry, as Google notes:

• “There’s no need to exclude areas that you haven’t already targeted — your ads won’t be s،wn in places unless you explicitly target them.”

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Deep dive. Read Google’s guide to excluding ads from geographic locations for more information.

منبع: https://searchengineland.com/google-ads-now-limits-country-level-location-exclusions-438239