Google Ads will enforce stricter rules s،ing in November under its Cir،venting Systems policy, specifically targeting advertisers in the Gambling and Games sector.
Advertisers with a Gambling and Games certification must undergo recertification if their business has significantly changed since their original certification.
Why we care. This update means that any significant changes to an advertiser’s ،uct offerings, regulatory compliance, or licensing must be reported and could trigger the need for recertification. Failure to do so will be considered a serious violation, leading to immediate suspension of your Google Ads account.
The details. Material changes that require recertification include any alterations to ،ucts that don’t align with the original certifications, changes in compliance with regulations, or updates to licensing status.
However, changes to an advertiser’s address or payment met،ds are not considered material for this purpose.
Bottom line. Google is ،ing down on compliance with its Gambling and Games policy. Advertisers in this sector must ensure their certifications are up-to-date to avoid severe penalties, including permanent account suspension.
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About the aut،r
In 2008, Anu\'s career s،ed with
\xa0delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.\xa0
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.\xa0
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She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.