Google Analytics 4 is updating its Advertising work،e to simplify reporting for advertisers and publishers.
The update will see the implementation of two dedicated ،es for GA4 users: one for marketers to track and ،yze their campaigns, and another for behavi، insights.
What’s changing? With this update, you can now use the following sections for either behavi، or performance reporting:
- The Reports section provides insights into ،w users engage with your websites and apps so you can improve your ،uct and user experience.
- The Advertising section will become the hub to monitor and ،yze your campaigns whether you’re a publisher or an advertiser.
Additionally, the Explore section, Custom Reports, and the Data API will provide behavi، insights as well as anonymized and aggregated insights from ads campaigns.
Timeline. All advertisers and publishers w، have their GA4 properties linked with Google Ads will see this update by the end of next week.
Next steps. There is no action needed for this change.
Why we care. These updates make it simpler to switch between behavi، insights and advertising/publisher insights, making the reporting process smoother and allowing users to focus better on data relevant to them.
What Google is saying. A Google spokesperson said in a statement:
- “To simplify reporting in Google Analytics, we’re updating the Advertising work،e, to bring all relevant reporting for advertisers and publishers together in one place.”
- “With these updates, you will be able to access more tailored experiences across behavi، and advertising or publisher insights.”
- “If you currently run ads campaigns or monetize your properties with ads, make sure your ads accounts are linked to continue getting these actionable insights. If no account is linked, you will see a page that prompts you to link to an ads or publisher account.”
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Deep dive. Read our GA4 guide for more information on ،w to use the platform.
منبع: https://searchengineland.com/google-،ytics-4-advertising-work،e-update-437786