Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025
Why we care. This extension gives ،tel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance.
Key details:
- Existing Hotel ads campaigns using commission-based strategies will continue until Feb. 20, 2025.
- Reconciliation for commissions (per stay) available until Nov. 30, 2025.
How to prepare:
- Shift existing campaigns to new bid strategies before the sunset date.
- Consider creating new Performance Max campaigns for travel goals.
- Plan for reconciliation of any outstanding commissions.
Get the newsletter search marketers rely on.
<،on id="inline-،on" cl،="btn btn-dark inlineButton w-100 rounded-0" type="submit" name="submit_،on">Sign me up!
<،on id="nl-inline-processing" cl،="d-none btn btn-dark inlineButton w-100 rounded-0" type="،on" disabled> Processing…
See terms.
منبع: https://searchengineland.com/google-،tel-ads-commission-bidding-sunset-deadline-extended-445178