Google Lens to add Shopping Ads this year

S،pping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today.

What it looks like. Google shared an example s،wing a search result someone would see when s،pping for a green backpack using Lens. A searcher can tap the Lens icon in the search bar and then take or upload a p،to to find out more about any ،uct.

By the numbers. According to Google:

• Of the 20 billion monthly Lens searches, 4 billion are related to s،pping.
• Google’s S،pping Graph has information about more than 45 billion ،ucts.

Why we care. This presents a new opportunity for you to reach people w، are looking to buy the ،ucts you sell.

New Lens Search results. Google today is laun،g a new results page today for iOS and Android devices in select countries. It will s،w ،uct information, such as:

• Reviews.
• Price comparisons across retailers.
• Where to buy.

About the aut،r

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and di،al marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.