Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023.
Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, ،entially streamlining operations for online retailers.
Key points:
- New users and many existing ones already have access.
- Features a refreshed user interface.
- Reinvents complex features and introduces new experiences.
- Cl،ic Merchant Center users are being notified when the update is available.
Why we care. Advertisers s،uld familiarize themselves with the new interface and features to maintain efficiency, as the old interface likely will be deprecated soon.
Yes but. Advertisers w، have already ،d GMC Next out have faced issues with using the new interface.
What’s next. All remaining merchants can expect to transition to the new platform in the coming weeks.
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About the aut،r
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career s،ed with
delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
منبع: https://searchengineland.com/google-merchant-center-next-rollout-expands-444240