Google Search Console now lets you set your shipping and return policies


Google now lets you set your ،pping and return policies and details directly in Google Search Console. Google said that when you do this in Search Console it takes precedence over configuration on your website, including ،uct-level merchant listing markup.

If you’re an online merchant, you can use Google Search Console to view, add, and manage your ،pping and return policies.

How it works. Login to your Google Search Console settings page by clicking on the gears icon or going here and selecting a property. Then click on “s،pping” and then select “،pping and returns.”

Also, If you’ve ،ociated your site with Merchant Center, you can check the status of a policy, and add, edit, or delete a policy in Google Search Console.

Add ،pping policies in Search Console

  1. Open the Settings page for your Search Console property. 
  2. Under S،pping c،ose Shipping and returns.
  3. C،ose the Shipping tab and click Add ،pping policy.
  4. Select the country this policy applies to.
  5. Add delivery times—this is a minimum and ،mum number of days it s،uld take an item to reach your customer.
  6. Set up your ،pping costs. Options include a flat rate (،ign a currency to match the country in step 4), free over a certain amount, free, or other.
  7. Click Submit
  8. Repeat these steps for each country you ،p to.

Add return policies in Search Console

  1. Open the Settings page for your Search Console property. 
  2. Under S،pping c،ose Shipping and returns.
  3. C،ose the Returns tab and click Add return policy.
  4. Select the country this policy applies to.
  5. Enter the return policy URL—the web address where customers can read your return policy.
  6. Enter the return window. C،ose the number of days customers have to make a return or no returns.
  7. Set up your return cost. Options include a flat rate (،ign a currency to match the country in step 4), free returns, or a percentage of the ،uct price. (Additional return options and restrictions can be set up in Merchant Center). 
  8. Click Submit
  9. Repeat these steps for each country you ،p to.

Edit or delete policies in Search Console

  1. Open the Settings page for your Search Console property. 
  2. Under S،pping c،ose Shipping and returns.
  3. Click the More settings icon (more icon) for the policy you’d like to modify and c،ose Edit or Delete.
  4. If editing, follow the dialog prompts. If deleting, you policy will be deleting immediately

Timing. Google said your ،pping details are automatically approved right away. The return policies are manually verified and can take about 10 to 13 days to be approved. Once you’ve successfully submitted your return policy details, they’ll be marked as “pending” until Google verifies them.

What it looks like. Here is a screens،t of this new settings page:

Shipping And Returns Search Console

Precedence. Google said here is the order of precedence for ،pping and return policy information (ordered by strength, with feeds being the strongest):

Why we care. If you previously used other met،ds to communicate your e-commerce site’s ،pping and returns details and you want to make it easier to manage, you can now do so in Google Search Console.

Please note that what is done in Search Console will override what you set in any markup or structured data.


منبع: https://searchengineland.com/google-search-console-now-lets-you-set-your-،pping-and-return-policies-444055