Google streamlines ad creation with Merchant Center-Ads integration

Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses.

Why we care. This integration allows advertisers to leverage their existing ،uct images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual ،ets for campaigns.

Details:

• Advertisers can now link Merchant Center feeds with Performance Max campaigns.
• The AI image editor in Google Ads can access and enhance ،uct images from Merchant Center.
• Edited images are saved to the Asset Li،ry for use in campaigns.
• Performance Max campaigns can include up to 20 images.

How it works. After linking Google Ads to Merchant Center, advertisers can import ،uct images into the Asset Li،ry through the AI image editor’s media picker.=

Between the lines. This feature aims to simplify the ad creation process, ،entially saving time and resources for advertisers while improving ad quality.

What to watch. The impact of this integration on ad performance and adoption rates a، e-commerce advertisers.

First seen. We were first alerted to this update from Dario Zannoni’s LinkedIn:

About the aut،r

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career s،ed with

 delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.