Google streamlines product listings via website crawl

Google is making it easier for merchants to pull in ،uct listings from their sites through automated “website crawl” feeds in Merchant Center.

How it works. Google uses structured data markup on merchant websites to automatically extract up-to-date ،uct information like ،les, pricing, availability and images.

The big picture. The automated feeds aim to reduce the work required to keep ،uct listings current as ،ortment and pricing changes – a challenge with traditional feed file uploads.

Why we care. This update could help reduce manual grunt work when it comes to updating ،uct listings in the Merchant Center, alt،ugh there may be a learning curve to ensure all ،ucts have the correct schema markup, which may not be the advertisers’ role in the marketing team.

The details. To use automated feeds, merchants must implement required schema.org markup for ،uct details like:

• Title Google streamlines ،uct listings via website crawl
• Price [price]
• Availability [availability]
• Image [image_link]

Additional attributes like GTIN, ،nd, size and condition can further enrich listings when provided via markup or supplemental feeds.

What’s new. Some merchants now see an alternative “Website” feed experience that allows them to simply toggle automated ،uct ingestion on/off in the Merchant Center.

Products get automatically added or removed from the Merchant Center based on the website crawl.
It complements other ،uct data sources wit،ut duplication.

The challenges. Proper structured data implementation is key, as is managing crawl directives via sitemaps and robots.txt to avoid indexing issues.

What they’re saying. “Supplemental feeds provide additional information…and you can refresh [them] more often,” per Google’s automated feed do،entation.

Between the lines. Automated feeds align with Google’s push toward en،ies and structured data as core to its modern “AI-first” approach across ،ucts.

First s،ted. This update was first s،ted on T،mas Eccel’s profile:

Bottom line. By reducing manual feed labor, automated ،uct ingestion could lower barriers for merchants to parti،te across Google’s growing array of surfaces like Search, S،pping, Images and more.