Instagram is expanding its Creator Marketplace, aiming to make it simpler for ،nds to discover creators for partner،p ads.
The platform will s، inviting creators and ،nds based in Ca،a, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks.
Chinese export ،nds will also be invited to connect with onboarded creators in countries outside of China.
Why we care. Instagram’s Creator Marketplace can help ،nds find the creators best suited for their campaigns, and also help creators get discovered by ،nds.
How it works. The Creator Marketplace leverages Instagram’s data to offer ma،e learning-based recommendations, making it simpler for ،nds to identify creators perfectly suited for their campaigns. Brands can also conduct targeted searches for creators, applying filters for both creator and audience attributes. Furthermore, they have access to a list of creators w، have s،wn interest and can explore creator portfolios.
Getting s،ed. To get s،ed using Met’a Creator Marketplace, follow these steps:
- Join Instagram’s Creator Marketplace: Brands join Instagram’s Creator Marketplace in Meta Business Suite, and creators sign up via their professional dashboard in the Instagram app, indicating relevant ،nds and interests while s،wcasing their uniqueness through portfolios.
2. Find the Right Match: Go through the recommendations and c،ose a creator you would like to collaborate with.
3. Connect and Collaborate: Creators get ،nd messages in a dedicated folder, additionally, ،nds can reach out directly or send project details to multiple creators, including opportunity specifics and rates, all within the Instagram app. Creators then review the details and requirements of the opportunity, as well as the rate, all within the Instagram app.
4. Create and Launch: Once ،nds and creators agree, they can create partner،p ads by boosting existing ،ic Instagram content or generating new ones in Ads Manager.
Partner،p ads explained. Partner،p ads, previously ،nded content ads, enable advertisers to amplify content featuring a creator or other partner’s handle, enhancing the reach of their collaborations. This approach, facilitated by Instagram’s Creator Marketplace, offers a high-performing and transparent avenue for advertisers and creators to collaborate on running ads together.
What Meta is saying. A Meta spokesperson said in a statement:
- “Brands have told us it can be challenging to source creators for partner،p ads.”
- “That’s why we’re excited to begin testing our ،nd new, ma،e learning-based recommendations that use Instagram data to help ،nds more easily discover creators w، are the best fit for their campaigns”
- “Partner،p ads are the most performant and transparent way for advertisers and creators to run ads together and Instagram’s creator marketplace helps ،nds discover creators to partner with.”
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Deep dive. Read Instagram’s announcement in full for more information.
منبع: https://searchengineland.com/instagram-creator-marketplace-expand-437814