LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall.
Why we care. By em،cing Accelerate, advertisers can ،entially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers.
By the numbers:
- Cuts campaign creation time from 15 ،urs to 5 minutes.
- Advertisers using Accelerate see 15% more efficiency in campaign creation.
- Drives 52% lower cost per action compared to cl،ic campaigns.
How it works. Advertisers input their ،uct URL, and Accelerate:
- Analyzes the website, company LinkedIn page, and prior ad accounts.
- Builds creatives and targets relevant audiences.
- Integrates Microsoft Designer for further refinement.
Yes, but. Some agencies report limitations in targeting options, particularly for niche B2B audiences.
What they’re saying:
- “Our customers are seeing great results,” says Lindsey Edwards, VP of Product Management at LinkedIn.
- Sean Johnston from Closed Loop reports a 3X increase in lead form completion rates and 66% cheaper cost per lead for client Calendly.
Still in beta. Accelerate launched in October 2023 and is available to about 50% advertisers globally.
The report. LinkedIn is officially rolling out its own AI-campaign tool
New on Search Engine Land
About the aut،r
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career s،ed with
delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
منبع: https://searchengineland.com/linkedin-accelerate-global-launch-444083