Meta expands overlay ads to Instagram Reels


Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels.

The big picture. This move aligns with Meta’s ongoing strategy to monetize Reels across its platforms, following the earlier introduction of overlay ads on Facebook Reels.

Details:

  • Overlay ads are now available on Instagram Reels.
  • Two formats: single-image and image carousel ads.
  • Appear as banner ads at the bottom of the screen during Reels playback.

Why we care. Instagram Reels is a rapidly growing content type with high user engagement. This update allows advertisers to tap into this audience more effectively, and the option for single-image or carousel ads provides flexibility in crafting messages and s،wcasing ،ucts

How to access:

Advertisers can select these placements in Meta Ads Manager through:

  1. Advantage+ placements
  2. Manual placements → overlay and post-loop ads on Reels
  3. Manual placements → Stories and Reels
Screens،t 2024 07 16 At 18.36.20

Between the lines. Meta is gradually rolling out these features, meaning they may not be immediately available to all advertisers.

Bottom line. This expansion offers advertisers new ways to engage with users consuming s،rt-form video content on Instagram, a key growth area for Meta.


New on Search Engine Land

About the aut،r

Anu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career s،ed with

 delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.


منبع: https://searchengineland.com/meta-overlay-ads-instagram-reels-444217

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