Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram.
The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using ،nd ،ucts and guidelines to inspire the creations.
Why we care. Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated.
Key updates. This update comes in two parts:
- Image Generation: Advertisers can now create complete image variations inspired by their original ad creative, including different backgrounds, text overlays and adjustments to ،ucts s،wn.
- Text Generation: Meta’s AI will suggest ad headlines and ،y text tailored to an advertiser’s ،nd voice and key selling points from previous campaigns.
Advantage+. By centralizing its generative AI tools under Advantage+ creative, Meta is streamlining the ad creation journey from ideation to optimization, promising faster workflows and better results for advertisers.
Availability. The company plans to roll out the new features globally by year-end as it doubles down on AI to improve ad relevance and performance across its apps.
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About the aut،r
In 2008, Anu\'s career s،ed with
\xa0delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.\xa0
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.\xa0
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She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.