Microsoft Ads expands Copilot to more advertisers


Microsoft Ads expanded its Copilot trial to a larger set of advertisers.

The tech giant confirmed to Search Engine Land that it is giving more advertises access to this tool as it continues to collect data, test, optimize, and work towards a general availability.

First s،ted. The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, T،mas Eccel. He reported seeing the tool within Bing Ads and shared a screens،t on X:

Microsoft Copilot

What is Copilot? Specifically designed for advertisers and agencies, Copilot is a new tool that leverages AI to generate recommendations for ،ets such as ،uct images, headlines, and descriptions.

How it works. To use it, simply describe the content you need, like an image, and Copilot will generate suggestions based on your description.

Why we care. Check to see if you now have access to Copilot in Microsoft Advertising, as this tool could help simplify ،et creation, save you time, and provide inspiration for better-quality materials for your campaigns.

What has Microsoft said? Kya Sainsbury-Carter, VP Global Partner & Retail Media, Microsoft Advertising, said in a statement back in September:

  • “With Copilot in the Microsoft Advertising Platform, Compare & Decide Ads, and new Chat Ads partners, we are making progress in this new era of generative AI.”
  • “Generative AI represents a m،ive opportunity for all. It creates new value with real purpose. It creates opportunities for advertisers, drives traffic for publishers, and delights consumers. The era of AI is here, and we’re just getting s،ed.”

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Deep dive. Read our article on the latest Microsoft Copilot updates for more information on its latest features and capabilities.




منبع: https://searchengineland.com/microsoft-expands-copilot-advertisers-438306