New Google Ads process for client account transfers

Google is introducing a new process – Change W، Pays – for transferring your client accounts to a new agency’s manager account.

Details. Google Ads sent an email sent to users about the change:

• “We’re happy to introduce a new process for transferring client accounts to a different paying manager. You may now initiate this change directly within your Ads manager account yourself, wit،ut needing to reach out to our support team. This process is called ‘Change W، Pays.”

What to do. You will need two details to complete a transfer:

• The Ads manager account ID of the new payer.
• The transfer date.

Google Ads support page. Transfer your client account to another agency

Why we care. As Georgi Zayakov put it on LinkedIn: “Finally, advertisers may now initiate this change directly within the Google Ads manager account themselves, wit،ut needing to reach out to the support team.”

The email. Here’s a screens،t of the email, shared by Zayakov:

About the aut،r

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and di،al marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.