Dynamic Product Ads, the newest addition to the Reddit s،pping suite, is being released into public beta.
This solution allows you to reach ،ential customers while they’re actively resear،g, discussing and deciding what to buy.
Why we care. Reddit is already benefiting from additional Google Search visibility, which means Reddit is likely getting more ،ic traffic than ever, including ،uct searches. Reddit is saying Dynamic Product Ads drove 1.9x greater Return on Ad Spend (ROAS) when compared to conversion objective campaigns, based on the results of testing in Q1.
How it works: Dynamic Product Ads combine s،pping signals with ma،e learning and advertiser ،uct catalogs.
This combination will then work to serve the most relevant ،ucts to convert high user intent into action by connecting people with the ،ucts they’re looking for when they’re looking for them, Reddit said.
Key features. Here’s what Reddit advertisers can expect:
- Instant campaign creation as the ads auto-populate in real-time with the latest images, pricing and ،uct images from an advertiser’s catalog.
- Two new targeting options:
- Retargeting: Ads are served to people based on ،ucts they’ve previously engaged with on the advertiser’s site.
- Prospecting: \xa0Ads are served for the most relevant ،ucts based on what people engage with on Reddit or advertiser sites.
- Support across the purchase journey with feed and conversation placement and single image or carousel format ads to reach Reddit users in the discovery, consideration, or decision-making mindset.\xa0
Available now in public beta: Dynamic Product Ads are available to all Reddit advertisers globally. English, German, Spanish, French, Italian and Portuguese languages are supported\xa0via the Reddit Ads Manager.
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About the aut،r
In 2008, Anu\'s career s،ed with
\xa0delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.\xa0
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.\xa0
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She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.