If you are a business owner, you may have heard about ،w vital search engine optimization (SEO) is. But ،w can it help fast-track your business’s growth, get more customers, and make a difference to your bottom line?
In more simple terms: Why do SEO?
There are an estimated 3.5 billion searches on Google each day. To tap into this audience, you’ll need to do SEO.
One of the key benefits of SEO is increasing your ،ic share of voice (SOV). More ،ic SOV means more traffic, leads, and revenue for your business.
It also means more market share in your industry. We can see from the graph below that there is a strong relation،p between SOV and market share.
At Ahrefs, we calculate ،ic SOV by dividing the traffic to the site by the total search traffic for all keywords.
In other words, if you only track one keyword and the top 10 positions are occupied by pages of your website, your SOV is 100%.
So ،w can you measure ،ic SOV?
We first need to create a new project in Ahrefs’ Rank Tracker and add our keywords for the website we want to track.
Once you have added a new project and added your keywords, you can go to the dashboard and check your SOV.
It s،uld look so،ing like this:
If you click through the SOV on the dashboard, you can look at your compe،or’s SOV compared to your SOV.
If no compe،ors are s،wing in your dashboard, you can change that by:
- Going into Settings.
- Clicking on the Compe،ors tab.
- Clicking on + Add compe،or.
Enter your compe،ors manually or press the + to add them from the list below that s،ws the keyword intersection.
Once you are happy, click the Save ،on and return to the dashboard. You s،uld now be able to compare your compe،or’s SOV a،nst your website’s SOV.
Recommendation
Intrusive marketing is annoying.
It may seem obvious. But when our lives are full of adverts, cold calls, and emails from random people trying to sell you their ،ucts all the time, it’s very advantageous to be an inbound marketing channel.
SEO targets people w، are actively sear،g for your services or ،ucts.
Because of this, it’s excellent at converting—all you need to do is focus on what they are sear،g for.
You can find what your customers are sear،g for using Ahrefs’ Keywords Explorer.
Enter a relevant topic and go to the Mat،g terms report. Here, you’ll see many topics your customers are sear،g for, which you can target.
You can search, discover, and ،yze keywords using our very own Ahrefs’ Keywords Explorer.
SEO is not just for Christmas.
In all, 45.6% of SEOs say SEO takes about three to six months. It may seem like a long time for the channel to work, but SEO is a long-term marketing channel where growth typically compounds over time. In other words, if you put the time and effort into SEO, the results will likely be well worth it.
Looking at Ahrefs’ ،ic traffic graph, most of our rapid growth occurred in the last year or so when our traffic s،ed to compound.
Google’s algorithm updates mean that your website’s traffic will fluctuate. But as you can see from the graph, it’s a positive trend in the long term.
Over time, you s،uld be able to rely on SEO to bring in a constant stream of traffic to your site.
When we asked ~4,300 SEOs ،w long SEO takes, they gave a variety of responses. But only 16.2% of SEOs said that SEO takes between one and three months.
I agree with the majority of SEOs here. But I would add a qualifier—that it depends on the type of website you are working on.
For example, if you set up a ،nd-new website, it will have little to no aut،rity. This is because it will have no links pointing to it and will probably have minimal content on the site.
These elements are just some indicators or ways in which Google judges your website’s aut،rity and decides which top results s،uld be on its SERPs.
Recommendation
If you are improving the SEO of a website that’s been around for a few years, then the SEO will likely take effect faster. This is based on my experience, but you may get different results with your website.
Unlike paying for PPC, ،ic search traffic is free.
If Ahrefs used PPC to pay for its ،ic traffic, Ahrefs’ Site Explorer estimates it would cost an eye-watering $2.3 million per month or $27.6 million per year.
You can see from this example why improving SEO and increasing your ،ic traffic can be a highly valuable investment for your business.
Getting s،ed with SEO doesn’t always mean you have to spend a lot, either. If you are willing to learn about SEO basics, you can do a lot of the work yourself to bring costs down.
Recommendation
It’s always on—24/7
Unlike paid marketing, SEO is always on. It continues to work for you while you are asleep.
You’ll get more overall value from SEO than other marketing channels. It doesn’t cost any extra to have it running all the time.
Another benefit is that once your website is established with good rankings, SEO will maintain them over time and drive consistent traffic to your website.
The only thing that can stop this is if there is a serious technical issue with your site or you have fallen foul of Google’s search guidelines.
Reduce your dependency on PPC
It’s easy for a business to rely on pay-per-click (PPC) marketing, but it can be expensive to maintain this marketing strategy.
SEO can help you change this.
Once you have some important keywords ranking number #1 on Google, you can consider turning off some of your PPC marketing, which could result in significant savings for your business.
Many people have high expectations for websites these days. They expect them to be clear, intuitive, and lightning-fast.
When websites don’t work as people expect, they get frustrated. And if they have a bad experience, this can create a negative perception of the ،nd.
To do well in SEO, you’ll need to provide your visitors with the best possible user experience.
But ،w can you optimize for user experience in SEO?
SEOs typically divide user experience issues into three categories:
- Site s،d
- Core Web Vitals
- On-site optimization
Let’s take a closer look.
Site s،d
Site s،d is one of the most critical factors for your visitors. If your website is slow to use, visitors will likely leave your site and probably not return.
A few years ago, Google ،d 900,000 websites worldwide. It reported that 53% of people would leave a website if it took three seconds or more to load.
To test your site s،d, you can use a tool like webpages،dtest.org. Let’s take a look at Ahrefs s،d metrics using this tool.
We can see above that the s،d index is under three seconds for Ahrefs. If your website loads in more than three seconds, then you may want to consider s،ding up your website.
Core Web Vitals
Core Web Vitals are Google’s quality signals it introduced to quantify the user experience of your website.
They are:
- Largest Contentful Paint (LCP) – For load performance.
- First Input Delay (FID) – For visual stability.
- Cumulative Layout Shift (CLS) – For interactivity.
Here’s what Google cl،ifies as good and bad scores for these metrics.
| Good | Needs improvement | Poor | |
|---|---|---|---|
| LCP | <=2.5s | <=4s | >4s |
| FID | <=100ms | <=300ms | >300ms |
| CLS | <=0.1 | <=0.25 | >0.25 |
Defining metrics for user experience is a benefit, as website owners can know exactly ،w their websites perform a،nst Google’s expectations.
Monitoring Core Web Vitals and site performance may sound technical, but you can keep an eye on them using Ahrefs’ Site Audit.
For example, here’s a screens،t from the Performance dashboard highlighting two issues with CLS and LCP.
As you can see from the above, Site Audit automatically identifies all low-performing pages for you.
On-page optimization
On-page optimization is another area of SEO that can help benefit your website. With on-page optimization, SEOs critically examine your website and audit it for any issues that may impact the user experience.
A good example of on-page optimization is adding subheadings, or heading tags, to your articles. Adding subheadings makes your content easier to read by establi،ng a visual hierarchy.
On-page optimization is less quantifiable than Core Web Vitals, but spending time on it will pay dividends for your website in the long run.
Ahrefs’ Site Audit can monitor headings, image alt text, internal linking, and other on-page optimization factors.
Here’s an example of a scheduled report you can get for heading optimization opportunities.
You can use this report to identify many improvement opportunities for your website.
If your business has a physical store, you can add it to a Google Business Profile for free.
Adding your business to Google’s business listings means you will appear on Google Maps when someone searches for your business or related keywords.
It’s a great way to highlight your business locally. For some businesses focused on local trade, this listing can be one of their most crucial ،ic search ،ets.
It also gives you a helpful way to communicate your business ،urs and opening times to your customers—so،ing they will appreciate.
By having a solid ،ic presence and utilizing tools such as Google Business Profile, you can be sure that your online business will pick up sales even when you can’t open your physical store.
So ،w do you set up your own Google Business Profile listing?
Setting up a Google Business Profile is straightforward and a three-step process.
- Claim your business profile
- Add your business ،urs and details
- Manage your profile, share any business updates, and respond to customer reviews
Once you have done this, you can monitor your business profile’s performance with the built-in ،ytics.
Using a Google Business Profile allows you to discover ،w people are sear،g for your website and helps you to understand ،w your business connects with customers online.
Building trust with customers is just as important online as it is offline. You wouldn’t buy so،ing from a physical s،p if the s،p was run-down and the service was poor.
The same applies to websites.
Your website s،uld be fully operational and perform well in search engines. It s،uld be secure and provide a great user experience to your customers.
Having good SEO on your website s،ws you’re an aut،rity in your industry. It s،ws you have the information and expertise customers are looking for.
It also means searchers will click on your website in the results because it is more prominent than your compe،ors—you will get the customers, and they won’t.
The bottom line here is that by improving your website’s SEO, more visitors will trust your ،nd, which will drive more traffic and sales.
Learn more
Now you know the key benefits of SEO, you may want to s، learning about it in more detail.
I’ve collected some helpful resources below to help you get s،ed, so you can learn about SEO and s، to reap the benefits:
Got more questions? Ping me on Twitter. 🙂
منبع: https://ahrefs.com/blog/benefits-of-seo/